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Sunday, July 3, 2022

2022 Trends Outlook: Legal Marketing - Lawyer Monthly Magazine

As the legal sector and the technologies it relies on continue to evolve of their own accord, lawyers can tap into these trends to grow their business and achieve greater success.

Lawyer Monthly marketing manager James Gardner has outlined two growing avenues of legal marketing that would benefit law firms to explore in the new year.

For many lawyers and law firms, marketing can still seem daunting and a task that feels more like experimentation than a strategy. Worse still, the past two years have shaken the legal landscape for everyone involved. How can you ensure that your law firm is still attracting customers during this tumultuous time?

While marketing spends may still sit below pre-pandemic levels as we come to the end of 2021, now may be the time to re-focus your marketing strategies to optimise your lead generation and new customer intake.

Below, we have laid out two core strategies for your legal marketing that, if implemented correctly, will help you to gain qualified leads and attract new customers in 2022.

Sort Your Website and SEO

Your law firm’s website is still one of the most important, and often overlooked, components of your legal marketing. With over 96% of clients, using search engines to seek out legal advice, it is vital to ensure that your website is offering a positive experience and value for your visitors. If you can get your target audience onto your website and provide them with the information they are looking for, you will win more clients.

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Read Full Story: https://www.lawyer-monthly.com/2022/01/2022-trends-outlook-legal-marketing/