January 08

24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them) - Business 2 Community

Copyhackers founder Joanna Wiebe:

“Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.”


If you’re reading this post, chances are you’re struggle bussing it with your ad copy and in need of some inspiration. Well, shift that bus into park and step into my office—I’ve gathered 24 of the best ad copy examples from five different channels, including:

  • Search
  • Display
  • Facebook
  • Instagram
  • LinkedIn

Each one comes with tips and takeaways you can apply to your own ad copy—so read on and get ready to transform that struggle bus into a sprinter van on the road to success.

Google Search ad copy examples

With no creative imagery to stand out (aside from image extensions), and with the same blue text every other advertiser has to work with, ad copy is (literally) everything for Google Ads. You need to use a combination of keywords, features, benefits, and logistical information to make the ad both stand out and spur action.

Let’s take a look at some Google ad copy examples for different types of keyword.

Competitive ad copy

Looking for some competitive ad copy inspiration? Search for a branded term in Google and your wish will be fulfilled. For example, here’s what I saw when I typed in “wrike”:

  • A Wrike ad at the top, heavily focused on authority with words like powerful,...

Read Full Story: https://www.business2community.com/online-marketing/24-creative-competitive-click-worthy-ad-copy-examples-how-to-replicate-them-02449926

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