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August 22, 2020

How Press Releases Help Companies Relay the Right Value Proposition to Customers

Many businesses today that find shortcomings with implemented marketing strategies have trouble getting to the root of why they failed to elicit a desired consumer response. Some blame it on budget limitations, while others pinpoint issues like bad timing and a lack of social media engagement as causes. However, there is one important element that a number fail to consider in their assessment...
How Press Releases Help Companies Relay the Right Value Proposition to Customers
August 22, 2020

The Dark Art of SEO or Is SEO Wrongly Perceived?

Don't ever think that you will walk into the Harry Potter's school of Magic and start practicing the dark art of SEO to get your website on the top on the SERPs. It isn't, find out why. No abracadabra, no waving of the magic wands, no wage wars in the Dumbledore's school of magic. We are talking about the science of search engine optimization which many insiders in the industry tagged as the ...
The Dark Art of SEO or Is SEO Wrongly Perceived?
August 22, 2020

Top 5 Google Search Result Types Crucial For SEO

They've been doing this mainly to enhance user experience and of course, to increase their monetization channels. With these changes, it is important to find out how you can benefit from learning ways to put your business in each time a specific type of search result is displayed. So far, there are mainly 5 types of search results that are currently being used. These are the Organic Search Re...
Top 5 Google Search Result Types Crucial For SEO
August 22, 2020

Extended Title And Description Tags – How Would It Affect SEO?

I had mentioned earlier that folks at Google never rest. They amend, change stuff quite so often, test the changes and implement these in the best interest of the people who love to Google for information. This time, Google tests the changes in the display settings of the search results page. Google extends the length of the Title Tag and the Descriptions tag. The users will however benefit a...
August 22, 2020

What Non-Techie Entrepreneurs Need To Know About Social Media Marketing

Today, Social Media Marketing is one of the most popular marketing methods on the internet. It is specifically the preferred method by many small businesses because it doesn't cost much and in most cases, you don't need to pay a single dime if you wanted to create your own business page on popular social media platforms. Social Media has proven to be very effective in building online communit...
August 22, 2020

Is SEO In 2016 Any Different From SEO In Past Years

The very basic elements of search engine optimization are practically the same as what we saw in yesteryears. The optimization of the meta title tag, description tag, (the on-page and the off-page factors), creating SEO-friendly content and the like. These are still currently relevant. But, in general, SEO has evolved from what it used to be. Some gurus say it has become difficult. Basically,...
Is SEO In 2016 Any Different From SEO In Past Years
August 22, 2020

11 Marketing and Business Checklist Items for Everyday

1. Begin New Each Day Don't worry if yesterday wasn't as productive as you wanted it to be. Every day is new. Just gather yourself and your lists and get started. There is no point on dwelling on the past. 2. Prioritize Figure out what is most important and what is easiest and smallest. Rate your to do list accordingly. If there are some small and simple tasks that are really important, make ...
August 22, 2020

7 Online Marketing Ideas that still work in 2016 for Website Lead Generation

1. Facebook Video Videos are running viral on Facebook. If you can grab someone's attention on Facebook through video, they will easily share and post and get you exposure. But make sure you are putting out quality content. Once it is out there, there is no getting it back. 2. 5 Second Rule Along with the idea of videos. If you do not grab people's attention in 5 seconds, they are gone. Whate...
August 22, 2020

PR Budget Tips: How To Make People Talk About Your Brand In Social Media

One of the most challenging parts in public relations (if you are a startup or a small business) is on how much money you are willing to spend in PR activities to encourage people to talk about your products or services. Since the budget in a PR is often limited, you have to find other alternative ways to create awareness about your brand. Fortunately, social media is easy to acquire and has ...
PR Budget Tips: How To Make People Talk About Your Brand In Social Media
August 22, 2020

4 Basic Areas Your Law Firm’s Digital Marketing Efforts Should Focus On

For starters, are your marketing efforts generating enough monthly leads? Are the leads you're generating relevant to your brand? A 2016 report by Ascend2 titled "2016 State Of Lead Generation," (1) found that 41 percent of marketing decision makers considered "Increasing the quantity of leads" to be their most important goal, 50 percent said "Acquiring new customers" was most important, and ...
4 Basic Areas Your Law Firm’s Digital Marketing Efforts Should Focus On