Sunday, July 3, 2022

Creators turn to public shaming to seek compensation from brands they say don't credit them - NBC News

Designer Cecelia Monge found herself in a spat with Converse after she accused the shoe brand of using her designs, which she submitted in 2019, in its national park collection.

“I don’t think it’s a coincidence and it’s kind of just unfortunate when larger companies ‘borrow’ from smaller designers,” Monge said in her May 2021 TikTok video, which amassed 22.8 million views. Converse denied the accusations in a comment on a post on Diet Prada’s Instagram account.

Monge, who did not respond to NBC News' request for comment, and the shoe brand, who also did not respond to NBC News’ request for comment, never partnered up.

But months later, in October of 2021, Monge was presented with a new opportunity: Creating a collection of apparel using her original national park-inspired patterns in collaboration with underwear brand Shinesty. The collection is now nearly sold out.

While some creators may seek legal retribution for work they believe is stolen, few have the resources to go after a well-known brand. Calling out a brand online, however, is free.

And that's why many creators, like Monge, are increasingly using social media to call out brands that they say aren’t properly crediting and compensating them.

Copyright laws regarding creative work aren’t always clear-cut, and anyone who posts online risks their work being plagiarized and distributed without credit. Large companies have long had the upper hand in working with creators, especially those who have a smaller platform.


Read Full Story: https://www.nbcnews.com/pop-culture/viral/creators-turn-public-shaming-seek-compensation-brands-say-dont-credit-rcna10062