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Sunday, July 3, 2022

Flying Solo: How To Market Your Law Firm When Starting Out - Lawyer Monthly Magazine

There are many aspects to starting a new business – especially in law. You need to form an entity, sort out your financial accounts, get insurance and find the right corporate structure, but that’s only half of it. Marketing yourself is crucial too. Without it, you may never attract the number of clients you need to stay afloat.

Even if you have a solid network already, you can’t build an entire marketing strategy on word-of-mouth alone. As a new law firm, you must diversify your strategy to give yourself the best chance of success. Here are some steps to get you started.

1. Find a trustworthy name for your firm

When choosing a name for your law firm, there are a few things to consider, such as your area of law, your target market and your firm’s brand. Will you be offering your advice and expertise to private clients, or are you hoping to take on high-profile corporate lawsuits? Identifying the right name starts with knowing your sector – and after that, it’s brainstorming time. Some may simply go for their own name, but with many firms out there, it’s not always an option. That’s why using a name generator is a good shout.

2. Tailor content towards your target market

As a law firm, you might be quick to dismiss the power of content. Some may even think their services sell themselves, but as a new business – legal or otherwise – content is vital for building trust and connecting with potential clients. It’s a way of giving your firm credibility and showing your target...



Read Full Story: https://www.lawyer-monthly.com/2022/01/flying-solo-how-to-market-your-law-firm-when-starting-out/