Online advertising sales involves incorporating passive ad income streams into your business model. With opportunities offered by the internet, there are many different ways to earn money.
Some of them are more passive than others—meaning the money rolls into your bank account without consistent work on your part—but once set up, all of them should generate ongoing income.
1. Newsletter & Blog Ads
If you send a regular email newsletter or have a blog with local traffic you can sell ad space in either property. This is a great opportunity for a complementary business—think salon, chiropractor or esthetician—to reach their ideal clients and for you to make some extra cash. Small businesses are looking for places to advertise where their ads will stay up and be seen for more than a few seconds, and your SEO-optimized website or newsletter could be the right fit.
You would need to have your website visitor traffic stats and email list figures (number of subscribers and open rates) for potential advertisers to know how many people might see their ads. Next, you’ll create your offer, including price and ad size, and approach local business owners in your network. Getting everything set up takes work; however, if you found three businesses that wanted ads at a monthly rate of $100 each, you would see a passive income return of $300 over the coming months.
To keep this idea passive, ask advertisers to provide their own ads; limit changes to the ads; and create newsletter...
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