October 05  Social Media News

How to Generate Leads with Inbound Marketing - Search Engine Journal

Do you want more leads for your business?

In the past, most businesses focused on outbound marketing tactics such as direct mail, radio spots, TV commercials, and newspaper advertising to drive traffic.

Now, there is a more cost-effective way to reach your customers where and when it counts and to see what marketing efforts are working.

In this article, we’ll discuss the benefits of inbound marketing and how to use inbound marketing tactics to generate leads.

What Is Inbound Marketing?

Inbound marketing allows brands to attract their ideal customers using a variety of optimized content that addresses customer pain points and needs geared towards specific stages in the buyer’s journey.

For example, businesses will use videos, blog posts, podcasts, and social media content to build brand awareness and help introduce potential customers to their brand.

And these inbound marketing efforts are paying off.

A CallRail survey of 600 small business owners across industries revealed that investing in social media, email, and content marketing contributed to gaining 20 leads on average per week.

Once potential customers have gotten to know the brand and its products or services, content including original research, white papers, case studies, and webinars can help customers with their purchasing decision.

Most importantly, these types of in-depth content also allow your business to collect contact information from leads (potential customers who have expressed interest) and follow up...

Read Full Story: https://www.searchenginejournal.com/callrail-generate-leads-inbound-marketing/421149/

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