January 15

Google Search Core Update December [2020] - Analysis by Qamar Zaman SEO & Website Expert from Dallas, TX

SEO from KISS PR a Dallas SEO Company led by Qamar Zaman explains: Learn the impact brought by Google Search's December 2020 Core Update and how your website can recover if it got hit badly.



Until now, the SEO community is still speculating about the broad core algorithm update rolled out by Google on the 3rd of December last year. The search giant called it the December 2020 Core Update. I wrote an article about it over two weeks ago and talked about AI and Google BERT. But what does Google do when they roll out a core update?

Why Google Keeps Rolling Out Core Updates?

Google rolls out core updates several times a year when they implement significant changes to their search algorithms and systems. They do this to ensure that what they returned to their users' search queries is relevant and authoritative content.

According to the search giant, unlike other algorithm updates, they always confirm if they roll out broad core updates because these changes usually brought widely notable effects such as drop or rise in website traffic.

Impact of the December 2020 Core Update

Search Engine Land reported that this recent broad core update had significantly impacted affected sites based on RankRanger, SEMRush, SearchMetrics, and Sistrix data. The report mentioned some big websites got a spike increase in traffic, and there are those with significant losses. Check out this comparison between May 2020 Google Core Update and December 2020 Core Update by SearchMetrics.

Impact of the December 2020 Core Update

Credit: Search Engine Land

On the other hand, an independent publisher reported that the December 2020 Core Update doesn't affect much of his fellow independent publishers and bloggers' website traffic. He even concluded that those large sites that were badly hit are those with content that lacks life and personality. I guess what he meant by this is that those websites are too robotic, have no personal touch, and give the impression that their content is mass-produced somewhere.

Putting all the data and experts' observations together, one can conclude that the December 2020 Core Update negatively impacted some big websites with content that lacks relevance and authority.

If you are among those websites that got hit by the December 2020 Core Update, here are some quick tips on how to recover your traffic.

Top Ways to Recover If Your Website Got Hit by the December 2020 Core Update

Top Ways to Recover If Your Website Got Hit by the December 2020 Core Update

When a broad core update gets rolled out, there are indeed some winners and losers. For those websites that lose traffic, here are practical tips to help you bounce back.

1. Update your old web pages

Broad core updates are mainly about Google updating their system on how they assess content. If you see a significant drop in your traffic, especially on your web pages that haven't been updated for a year or two, then it's time you evaluate your content and update them.

For example, you own a law firm website with pages about a particular law amendment and haven't revamped those pages with the latest updates about the topic. For sure, your traffic will take a nosedive when a broad core update gets rolled out.

2. Keep on producing new content regularly

This is where blogging and regular press release distribution come in. Google loves fresh content. Maintaining a blog about your business or industry’s relevant topics keeps your website getting indexed by search engines.

Regular press release publication on high authority news websites is also another way of getting your content out there. This also helps you reach other target audiences your website cannot reach.

3. Keep on improving your content

There are many ways to improve your website content aside from writing long-form articles and comprehensive analysis about a particular topic. Putting videos, infographics, and even snippets of your social media posts can humanize your content and make it more relevant.

Live videos and even uploading TikTok on some of your blog posts tell search engine bots that your web page is managed by real human beings and is not mass-produced.

4. Evaluate your link profile

This is probably a piece of redundant advice, but this doesn't get old as links are still part of Google Page Rank factors. If a core update negatively impacts your website, evaluate the webpages you link back to and those that link back to you. Remove everything that comes from spammy portals or those with shady content.

Applying all these practical tips can help you recover your traffic the next time Google will roll out another broad core update.

Final Thoughts

The December 2020 Core Update is a wake-up call for marketers and website owners to take content quality and relevance to the next level. It's high time for those that got hit badly to re-evaluate their content marketing strategy and how they incorporate SEO into their overall digital marketing plan from now on.

With Google keeping on innovating its algorithm to assess content quality, it is logical that we should also keep on leveling up the quality of content we publish. Blogging, press release distribution, infographics, live videos, long-form articles, and podcasts, for example, can help search engines distinguish which content is crappy and which ones are authentic.



SEO Analyst  Qamar Zaman 

T: 972.437.8942


Sources & References:

https://developers.google.com/search/blog/2019/08/core-updates

https://www.youtube.com/watch?v=OwQ92wMVmsY

https://blog.searchmetrics.com/us/google-core-update-dec-2020-analysis/

https://kisspr.com/google-core-update-and-e-a-t-for-attorney-seo


Content Disclaimer

The above review statements are those of the sponsor (Source of content) and do not necessarily reflect the official policy, position or views of the content publisher. The content distribution company is therefore not responsible for the content and its authenticity and legal standing of the above subject matter. Each individual is required to exercise its content when making a purchase from the above offer. The information does not constitute advice or an offer to buy. Any purchase made from the above press release is made at your own risk. Consult an expert advisor/health and professional advisor before any such purchase. Any purchase made from this link is subject to the final terms and conditions of the website's selling as mentioned in the above as source. The content publisher and its downstream distribution partners do not take any responsibility directly or indirectly. If you have any complaints or copyright issues related to this article, kindly contact the company this news is about.  

DISCLAIMER of Liability. IN NO EVENT SHALL OUR PR COMPANY BE LIABLE OR RESPONSIBLE TO YOU OR ANY OTHER PERSON FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR EXEMPLARY DAMAGES OF ANY KIND, INCLUDING WITHOUT LIMITATION, LOST PROFITS OR LOST OPPORTUNITIES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE AND REGARDLESS OF THE CAUSE OF ACTION UPON WHICH ANY SUCH CLAIM IS BASED, INCLUDING, WITHOUT LIMITATION, ANY CLAIM ARISING OUT OF OR IN CONNECTION WITH ANY OF THE CONTENT, INCLUDING, WITHOUT LIMITATION, AUDIO, PHOTOGRAPHS, AND VIDEOS, OR OF THE ACCURACY, RELIABILITY, OR LEGALITY OF ANY STATEMENT MADE IN OR OMITTED FROM ANY advertisement, sponsorship, endorsement, testimonial, opinion, or other product-related or service-related statement or review appearing in the Websites or in ANY post or article distributed via the Websites.





Source: Qamar Zaman
Release ID: 16421