Your advertising might be generating leads, but if you don’t know the ROI for each of your marketing channels, you won’t be able to tell which channels are cost-effective.
41% of lawyers do not have access to marketing analytics, according to the ABA’s 2019 Website and Marketing Report. What’s worse? Of the 38% who do have access to these critical analytics, 41% of lawyers never view them. These numbers are alarming, as lawyers who measure marketing effectiveness can invest more time and money into high-conversion channels and eliminate wasted ad spending in the process.
As they say, knowledge is power. Almost half (48%) of small to midsize law firms reported that their clients found them through organic social media, while 42% found them via search engines, according to recent CallRail research. Without this fundamental knowledge about where marketing leads are coming from, law firms are simply unable to make the most informed budgeting and programmatic decisions. That’s a big problem!
Ask yourself these 3 questions to begin to ensure your law firm is effectively utilizing marketing analytics to boost positive ROI:
- Do you know which of your marketing channels is getting the best ROI?
Your advertising might be generating leads, but if you don’t know the ROI for each of your marketing channels, you won’t be able to tell which channels are cost-effective–or, which ones are driving the most valuable leads.
To determine ROI, look at each of your marketing channels–whether...
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