March 19, 2022

Muawin Announces Partnership With Jiye Technologies to Power Digital B2B BNPL - ProPakistani - Curated by Qamar Zaman

Muawin, Pakistan’s first business-to-business (B2B) buy-now-pay-later (BNPL) digital lending entity is pleased to announce an industry-first partnership with Jiye Technologies, one of the country’s leading agri-tech platforms that digitally connects farmers and businesses through an enhanced lean supply chain model. The partnership is intended to empower the agricultural sector by working to improve financial inclusion in Pakistan.

The strategic move will enable Jiye Technologies’ retailers (such as fruit and vegetable sellers) to get easy, quick, and flexible access to a smart credit facility. This digital financing model will work to increase their sales, help them maintain optimal stock levels to effectively run their businesses, and sustainably allow for higher stock-keeping unit (SKU) penetration. This industry-first (BNPL) partnership program, is however not limited to just the fresh produce retail sector, and with aggressive expansion plans, Jiye Technologies & Muawin aim to scale it up with input integrations for farmers as well, in the near future. The end result is a financial ecosystem that is a win-win for all parties involved.

Speaking at the occasion, Co-founder Muawin, Hashim Ali said:

Muawin strives to add value across entire supply chains through the first of its kind B2B BNPL in Pakistan. With our partnership with Jiye, we intend to do just that; firstly, create value through financing end-retailers selling Jiye products, providing the benefits that...

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