SEO for Lawyers - Why Do Law Firms Need SEO Marketing?
National legal seo expert Qamar Zaman explains.
Are you looking for the most rewarding approaches that build your reputation and client base? For over the past few years, various business firms have been experiencing an increased number of customers and profits by incorporating the most effective SEO strategies and techniques in their business.
SEO for lawyers is not something unusual but due to increasing competition amongst the lawyers, top-notch services requirements and changing needs of clients, digital platforms are twinned by SEO to empower lawyers and provide full-fledged services to their clients and attract more clients to the law firm’s website.
In the digital world, lawyers too have started adopting various platforms but there are several instances where best of the services couldn’t reach clients because of certain reasons like clients couldn’t find the lawyer’s website during their search for best lawyers in the search engines like Google, Yahoo, etc., their keywords do not match with the content of lawyer’s website, they do not find complete information about necessary legal services in the website, etc.
Why Do Lawyers Need SEO?
SEO is a process that improves the quality and quantity of a law firm’s website traffic by various optimization techniques and thereby making the website appear on the first page of search engines. The most common ways people use to find/pick a lawyer for their legal services are search engines, word of mouth, and social media. Among the list, search engine is the most preferred option that is very convenient and easier for clients to avail legal services. So, a lawyer needs to determine the right keywords and have a well-crafted legal content of his or her services in the website, provide all services clearly that meet the expectations of the clients, and optimize the website in the search engines to beat the competition.
Is SEO Effective For Lawyers?
Yes, SEO is very effective for lawyers because of several reasons. It is common practice that people use Google, Yahoo, and other search engines for finding the most chosen or reputed lawyer for their legal services. Social media and word of mouth help lawyers only to a certain extent to reach clients and it is a time taking process. SEO stands very effective in driving website traffic from organic search, a survey results indicate that 54% of the website traffic is from the organic search and SEO can help the lawyer firm’s website attract more clients and build a stronger client base. The National Law Review shows that 96% of people use search engines for seeking legal services and advices and it indicates that prospective clients use organic search to hire a lawyer for their services.
Leveraging SEO strategies helps analyse the competitors’ websites, offer right keyword research, increase the visibility of lawyer firm’s website and capture maximum traffic and backlinks from other high rank websites, and optimize the content on legal services that attracts clients.
How Does A Website Help Lawyers?
Website is very important for lawyers to put forth all important information about their services and let people know about their achievements. It is a known fact that people use search engines for small and big requirements, and when it comes to legal services, people would have two options while searching for hiring a lawyer i.e. directly get to the law firm’s website or search for the most popular law firm that can offer best services. Having a website helps lawyers provide all resources to the prospective clients and promote the brand. There are hundreds of thousands of law firm’s websites available in the search engines but the catch is how does a lawyer’s website would appear in the first page of the search engines? The prospective clients will be able to find a lawyer’s website during their search in the search engines if only the website is optimized through various SEO strategies.
A website with SEO optimization will not only help the lawyer’s website appear in the first page but drive more traffic to the website from other websites, blogs, reviews, etc. increasing the number of clients and brand. A lawyer can have the website as a central hub for all information about his/her services, testimonies, contact details, types of cases and legal services or advices, fees, expertise, reviews, success stories, etc. in an appealing format to build confidence in prospective clients and achieve professional goals.
Is SEO An Investment Worth It?
Lawyers are usually busy with several cases and have less or no time for marketing their services. The cost of marketing through social media, campaigns, etc. would be high and less effective whereas, optimizing a website will be less costly and the return on investment will be high in terms of creating more awareness of legal services, bringing a lot of prospective clients directly to your website, creating maximum visibility not only in the search engines but also in other websites through effective techniques, etc. It is an investment worth it because SEO does not require lawyers to pay huge money on various optimizing techniques in comparison to other forms of creating visibility.
The SEO optimized content and the backlinks generated by various techniques have a long-lasting impact and the business it generates on a continuous basis become an asset for the lawyers. SEO drives traffic 10 time better than the social media traffic, and a study shows that the amount of traffic drops and fades away slowly when the websites move to the second page in the search engines. When the law firm’s website is SEO optimized, the pap-per clicks and sponsored adds will create extend visibility and monetise the website too. Some of the key activities of SEO are on-site SEO where the tags, images, headings, and content are optimized in order to help search engines understand the law firm’s website easily. It builds high quality links, advances the marketing efforts of lawyers by sound content in the form of blogs and articles, creates maximum coverage of successful cases through press releases, promotes attorney services on social media like Twitter, Facebook, LinkedIn, etc and improves the brand reach to the target audience and drives increased traffic to the law firm’s website, creates mobile and website responsive websites for easy and faster navigation through the services.
Will SEO help grow my Law firm?
Yes, SEO will obviously grow the law firm because it directs maximum traffic to the website. According to one of the surveys, it is observed that there are 2.9 million online searchers for legal services in the USA and almost 90% of them decide to take services from a lawyer whose website appears on the first page of a website like Google, Bing and Yahoo. To make the website outrank the competitors, the website must be easy for the search engines to read, index and rank, and the content must be outstanding and of high quality in the legal industry. Hiring a SEO specialist will ensure the website is secured, mobile and website friendly interface, increased page speed, provide quality backlinks, optimize content and images, etc.
Lawyer’s SEO audit plays a crucial role in keyword research and identification, competitor analysis, evaluation of lawyer firm’s online presence in social media, etc. It is observed that more than 75% of people judge the credibility of a company based on the website design. SEO experts will enhance the visibility and design of the law firm’s website where all information is aligned in a logical and structured manner that helps the clients get information fast and enhance their understanding various legal services easily. Other service includes adding new blogs to the law firm’s website on a continuous basis that increase the rank of the website in search engines.
Related: Attorney SEO Storytelling
Closing Words on SEO For Lawyers
SEO offers greater value for the effort lawyers put into their services for the clients. General approaches to create visibility include, social media marketing, campaigns, advertisements, outreach programs, word of mouth, and years of experience. Lawyers can incorporate SEO to make the most out of their legal services and advices in the midst of tough competition. In the digital world, most business have their websites and content optimized to have an increased visibility and the most preferred choice of customers. SEO not only optimizes the website of the lawyers but also offers great return on investment, it drives more organic traffic by making the website appear in the first page of search engines, helps in more conversions with appealing content in the website that meets the expectations of the customers, it provides faster and in-depth analysis of the firm’s progress through effective SEO audit and competitive digital analysis. SEO for lawyers a powerful approach in digital marketing that helps in greater understanding about the prospective clients and their requirements by monitoring day-to-day activities, traffic patterns of the website, clients’ perspectives and queries, etc. Through effective SEO partnering, a law firm’s website experiences a good flow of organic traffic and increased visibility to the clients while searching to hire a professional lawyer. So, wait no more to integrate SEO with your regular approaches to elevate your legal firm’s results and offer the best services in the legal industry.
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