The Dark Art of SEO or Is SEO Wrongly Perceived?
Dallas, 03/30/2016 /SubmitPressRelease123/
Don't ever think that you will walk into the Harry Potter's school of Magic and start practicing the dark art of SEO to get your website on the top on the SERPs. It isn't, find out why.
No abracadabra, no waving of the magic wands, no wage wars in the Dumbledore's school of magic. We are talking about the science of search engine optimization which many insiders in the industry tagged as the Dark Art.
Simply put, there has been too much talk on the web about Black Hat SEO practices, which some experts used to outplay search engines to get high rankings on the SERPs. This, in someway puts SEO in a bad light. Panda and Penguin updates are parts of Google's sincere efforts to to put an end to spammy SEO practices by heavily penalizing websites that are trying to game their system.
Keyword stuffing or spamming, buying links, duplicate content, link baits, doorway pages, hidden text, cloaking, page swapping, and the like are some kinds of commonly practiced black hat search optimization tactics that brought a bad name to SEO. Those who keep on trying to game the system are digging their own graves because at the end, the only thing they'll get is a heavy penalty that can put their websites six feet under in the SERPs. These practices don't only left a negative reputation to search engines, they also repel people away.
The growing user frustration gives birth to Panda and Penguin. Bad websites with spammy SEO practices got delisted and deranked by big search engines. Because of this, many skeptics declared that SEO is dead.
But, SEO is not dead. It won't going to die as long as search engines are still there, but it has shaped up quite differently than before, forcing practitioners to do things the right way or lose the SEO battle.
People often look for the easiest route or the quickest fix, thus the reason why many jumped into the black hat SEO bandwagon. If your SEO efforts don't pay off, it means you are making some grave mistakes and you need to focus on fixing them, instead of using tactics that can put all your work go down the drain.
Why Is My SEO Not Working?
"This is probably one of the most common questions SEO's and digital marketing agencies hear from their clients.
Whether this question comes two weeks after the campaign began or two years, there are many reasons that SEO fails, especially if a client who is not search engine savvy attempts to implement their own search engine optimization strategy.
More difficult is hearing that a client doesn't think SEO is important, because they've read a blog online that says SEO is dead or that it's a scam.
And while there are some techniques that are scams and will just end up ruining your page ranking, and there are some techniques that do not work, and therefore should be classified as dead (or maybe, as "never alive"), SEO is still alive and well and ethical and functional.
Google discourages SEO practitioners to game or manipulate their system. All those who'll get caught know the heavy consequences that they'll be getting. Instead of gaming the system, what they need now are more concentrated SEO efforts to help boost their search rankings and gain better visibility on the web through legitimate SEO tactics.
Drastic changes in SEO practices happened continuously when Google rolled out their search algorithm updates such as Panda, Penguin, and Hummingbird. These algorithm changes force all SEO practitioners to comply with the search giant's strict rules and avoid using tactics that aim to game the system.
If we keep learning what new, what works, and does not work anymore, we can avoid making mistakes and make our SEO efforts work.
Nicole Rande contributes an article in this context on blog.hubspot.com. He tells us about some SEO tactics that are aren't good anymore:
9 SEO Tactics That Just Don't Work Anymore
"It's 2015 and SEO hasn't gotten any easier for digital marketers. With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing.
This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement into their algorithms. Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore!
Search engines help users and business owners meet halfway. The underlying benefit of a healthy transaction helps both in terms of reputation and usability, hence, the former won't allow anyone to damage their hard-earned reputation by letting SEO practitioners manipulate its system.
Google's aim is simple: connect its searchers with the most relevant content. If you are more worried about a good ranking than providing relevant content, then you are going to be fighting a losing battle. |www.smashingmagazine.com
With this, we reject what some skeptics say that SEO in general is a dark art. We need to learn properly before we practice so that our efforts and time won't be wasted.
Chuck Price helps us out here with his informative article published on Search Engine Watch. He lets us know from where to start if we want to learn SEO for free:
2015 Guide To Free SEO Training Courses Online
"Here's the good news. The vast majority of SEO skills are non-technical or semi-technical in nature. They are teachable in a relatively short period of time. The better news is that large supplies of freshly minted, liberal arts grads are now looking for work. Among them are many smart, hard-working, candidates that could be a great addition to your team.
Of course, there is an expense involved in training, but here's the best news of all – the training materials that you need are FREE and readily available on the web. Not just blog posts or tutorials (which are fine for some things), but full-blown MOOCs (massive open online courses).
SEO in general is not a dark art. The ones who uses it to manipulate search rankings are the ones who should be instigated not the process (SEO).
Learning SEO and keeping yourself updated with its latest trends and search algorithm updates help us understand more the trade and its tactics. An effective search engine optimization strategy ultimately avoid spammy tactics (just for the sake of getting higher search rankings). Focusing on the needs of your target audience and giving them customized solutions to their problems doesn't only help you boost your optimization strategy, but can also help you gain more trust and engagement from your prospects.
If you still think SEO is not your ball game then you might need the help of a SEO and search engine marketing expert.
Qamar Zaman has over a two decade experience in helping startups and online entrepreneurs grow their business through best practise seo.
You may visit his website at Qamar Zaman
Or network with him on Qamar Zaman LinkedIn Page
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