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Monday, December 6, 2021

The Importance of a Premium Domain Name

There are estimated to be 1.83 billion websites on the Internet in 2021. A domain is the internet address of a website, and they are growing fast with a 4.2% average increase year over year. In the first quarter of 2021, more than 365.5 million new domain names were registered. However, as more websites are created, it gets harder to obtain a premium domain, which is a short or easy to remember website address that can provide businesses with many new leads, purchases, and growth opportunities.

The Impact of Domain Names

Domain names can have a great impact on businesses. Businesses often fight to get access to their domain names. For example, Elon Musk purchased Tesla.com for $11 million in 2016. In 2017, Cars.com sold for $872 million. Premium domain names can attract more attention by capturing incoming keyword searches as 71% of buyers begin with unbranded searches and 75% of searchers never scroll past the first page of results. Better domain names can get better traffic, which help businesses get more potential customers. The better the domain name, the higher the possibility of the website getting the first position on any search, which has a 34% click-through rate. Throughout the huge catalogue of websites present on the web, the .com sites have the highest traffic in the world while the top domains have 6.1 to 8 letters in the site’s name.

Besides increasing traffic to business websites, premium domain names make it easy for people to scale their businesses. They...



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