October 13  Social Media News

What is with Google Search updating all the time?; Wednesday’s daily brief - Search Engine Land

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, if you are as obsessed with tracking the Google search results as I am, you may have noticed Google has been busy.

Forget about all the confirmed updates that we have covered here (if you can). The unconfirmed updates are just as fast but also sometimes furious. One of my passions is tracking these updates, especially the unconfirmed ones. And let me tell you, it seems as if we are seeing at least one, but often two, updates per week from Google.

Sure, it can be normal pages just coming into the index but I don’t think there is anything normal about it. It seems like real algorithmic tweaks, which I guess you’d expect — Google even said it made over 4,500 changes to search in 2020. It is also interesting to see how many of these fall out on the weekend, I charted it here:

Weekend

Weekday

This doesn’t mean you should worry about these updates, I just find it fascinating to follow — but, as search professionals, you should be focused on the bigger picture, not all these minor and rapid Google updates.

Barry Schwartz,
Google algorithm chaser

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