Thursday, January 20, 2022

With salaries up to $1 million, law firm marketing pros finally get some respect - Reuters

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(Reuters) - The Big Law war for talent isn’t just about lawyers. Law firms are also vying to hire top-level marketing and business development executives.

At least 20 Am Law 200 firms have brought on new chief marketing officers this year. At the same time, salaries for in-house legal marketing pros in major markets have shot up by as much as 20% since 2020, according to Calibrate Legal recruiter Jennifer Johnson, who conducts periodic compensation surveys.

The latest moves involve Gibson, Dunn & Crutcher and Freshfields Bruckhaus Deringer, which are both bringing in new c-suite marketing officers. Katherine Peters, who previously held high-level marketing and business development roles at Sullivan & Cromwell and Kirkland & Ellis, joins Gibson as CMO today from consulting shop McKinsey & Co. Katherine D’Urso, Wilmer Cutler Pickering Hale and Dorr’s chief client development officer, jumps to Freshfields as global chief business development and marketing officer, the firm announced today.

Neither Peters nor D’Urso immediately responded to requests for comment.

Global chief marketing and business development officers at the 50 biggest firms are now commanding pay checks of $550,000 to $1...

Read Full Story: https://www.reuters.com/legal/legalindustry/with-salaries-up-1-million-law-firm-marketing-pros-finally-get-some-respect-2021-12-06/